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Background

Industry

Travel & Hotel

About Your Company

As a young family we have spent countless hours at the local beaches and exploring the local towns and coastline where we live in Victoria. Speaking to other families, we saw a need to provide a service to city dwelling families to be able to 'escape' to the coast, and to provide their children with an experience rather than staying in a holiday home, where they can spend time together and experience the great outdoors in the comfort of a caravan park/camping ground- without the need to purchase all the equipment, or worry about the set up/packdown.
The name Parklife resonates as it sums up the experience we are trying to provide to our customers. We want to give them the opportunity to experience caravan and camping park life.
Our target audience is going to be familes from the city, couples wanting time away and people that have never camped before.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Outdoor

  • Signage

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Designer

Logo Text

Parklife Camping Co

Top 3 Things

Outdoors/lifetyle, stylish , quirky/playful

Additional Info

Competitors/same market: http://www.happyglamper.com.au/
http://www.twilightglamping.com.au/
http://wanderlings.com.au/
We like a modernist logo- not too cartoony or too beachy. ie dont want cartoon of explicitly sand and water! but a really cool tent (core business) and/or camper (secondary offering) is good, am open to colour.

Materials

Contract
Files

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Last updated 02/06/2019 2:01am
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