• Assured$300
  • Entries48
  • Creatives9

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Background

Industry

Retail

About Your Company

We deliver growlers of fresh craft beer from local breweries, much like the original milkman out on his daily route. Our focus is the delivery of a "farm to table", locally sourced, and socially and environmentally responsible experience to your door. Friendly, responsive and easy to use; a mobile-first digital execution maintains connectivity between local brewers and their customers. We bring it all peronsalized with a smile, picking up used growlers to exchange for ones that are now full, a selection and an excitement that delivers the craft brewery to you. Our target customer is primarily male (though starting to skew female), ages 21-34 with household incomes $75-100k+; very millennial, somewhat nostalgic and very locally loyal. Logo should reflect the service of old with the appeal of something fresh and new, both nostaligic and familiar, lends a sense of trust and personal service while feeling like it's a part of the new neighborhood.

Execution

Logo Usage
  • Screen / Digital

  • Clothing

Preferred Logo Style
  • Image Only

  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Grey

Brown

Green

Logo Text
Top 3 Things

Friendly, fresh, nostalgic

Additional Info

important to know that we do NOT deliver milk, we deliver beer; our font and logo should denote a golden age of neighborhood service but updated to a social modernity, and should feature a face and a smile while reminiscing to a nostaligic appeal. we are still thoroughly modern, mobile and social. I often picture the face of an old-timey milkman holding a pint of craft beer. Domain milkman.beer should be in the logo

Materials

Contract
Files

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