Custom Logo For A Fintech Startup In Stockholm

Financial Services

Contaro is a FinTech (financial technology) plaform that compares prices and interest rates from several sources and industries.

We aim to provide our customers with the lowest cost for e.g.:
- Electricity providers
- Bank loans (lowest interest rate)
- Insurance providers

contaro

Trustworthy, Inviting, Cost Reduction via Comparison.

- Since the platform is not limited to compare one certain industry, we cannot limit ourselves via the logo. In other words, the logo cannot exclusivly express that it is for comparing the prices of e.g. electricity by showing a lightning bolt.

- Competitors in the same space have solved this via incorperating a bar chart into their logo. Making the bar chart another element we are looking to avoid, as we do not want to give the impression that our logo is influenced by their design language.

- Perhaps play with the idea of incorporating a calculator in the logo.

- Contar means "count" (verb) in Spanish.

crowdspring