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About Your Company
We are building a brand new facility in our vibrant mountain town. Our organization offers a variety of group fitness classes and private training to supplement the active lifestyle already enjoyed by many but also to attract those who want to start a healthy lifestyle. Our target market is 30-40 year old women. Although our target market is women, we want the logo to be gender neutral. Our main goals of our gym to make it have a welcoming feel & for our members to feel inclusivity for all.
Please see attached creative brief for more info.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Base Health & Wellness
Top 3 Things
Strength, Foundational, Community
We live in a mountain town where mountain themes are often used . I would like to incorporate aspects of that but in a new minimalist modern way. Strong and modern with a rustic industrial feel is the direction I’m heading. Base Health & Wellness will be the main name of the fitness centre, with spinoffs for our different program offerings like Base Camp, Base Athletics etc.
It would be intertesting to see how the letter A could be used.