Real Estate & Construction
About Your Company
We are a real estate company creating a logo for a new property in our portfolio.
We have taken on a historical renovation project to create a mixed-use building. The target audience we believe are younger tenants who want to live in the urban core yet not pay the high city rents. The biggest attraction to this building is the possibility to live in a historical building that has been completely renovated but maintains it's historic charm with exposed brick, rustic hardwood floors, and large windows in every unit.
Prospective tenants are likely individuals under 30 with no kids, possibly from out of state with 1 or 2 pets. The spaces are tailored for young professionals looking to live in downtown.
In the first floor of the building, we have recently leased to both a vet clinic and a pet shop. We hope that these uses complement the type of tenant living in our apartments.
To help get an understanding of our space, we want to give you some pictures of the space so you can see the work in progress and how it looks now. These spaces will mix in a touch of modern with white quartz countertops and stainless steel appliances along side the existing rustic/industrial appeal of exposed brick and reclaimed hardwood floors. I also have a architecture rendering of the finished exterior.
The logo will be used in the building signage. The opportunites include a painted mural on the on the side exterior of the building (replacing the Seestedt's Carpet sign in the photos provided), a linear building sign over the main entrance, and a blade sign (oriented vertically) near the project entry.
As noted above, the building is located in a very populous neighborhood of downtown St. Paul, called Lowertown. It is a fun loving corner of the city, filled with restaurants, rooftops, nightlife, parks, concerts, and is home to the minor league baseball stadium (just one block away!) (https://www.visitsaintpaul.com/discover-saint-paul/neighborhoods/downtown-lowertown/)
Lastly, the building is of historic significance - having been registered on the national historic registry. It was constructed in 1889, and operated as a trade center - a commission house. A namesake we intend to keep in today's rendition of the project - Commission House. There is much more historical background available should it be helpful.
I will try to update and provide more guidance as needed.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Historic, Classic, and Memorable
We want it to be subtle yet very noticeable and memorable. The building is located in a high pedestrian-traffic area. Therefore, many people will have eyes on it. We want it to get people's attention so that they remember it when they see the logo somewhere else. We want the logo to be very welcoming and inviting as well.
We don't want to see anything that is too traditional or out of touch with younger customers. We want the logo to be identifiable and classic. We look at this logo as a first opportunity to get people interested in our project. Thanks!