• Assured$300
  • Entries95
  • Creatives36

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Background

Industry

Health Care & Biotech

About Your Company

● The Nutrition Effect is a new functional nutrition practice serving clients in Germany and throughout Europe. Clients of The Nutrition Effect will not only benefit from a functional nutrition approach to health and wellness, but also access to nutrigenetics and nutrigenomics, cutting-edge approaches to understanding an individual’s response to food and food’s effect on an individual’s genetic expression.
● Functional nutrition is not well known in Germany and Europe, and the practice will need to attract cash-paying patients who are able to afford expensive testing. For these reasons, The Nutrition Effect needs to speak to clients with disposable income and a higher level of education.
● While anyone can benefit from functional nutrition, women are more likely to be attracted to and adopt a functional nutritional approach to achieving health and wellness. Discovering the benefits that functional nutrition can provide, a woman may get her family, including husband and / or children involved. As such, we need a brand that speaks to women, but is not overly feminine so as not to turn away men.
● The Nutrition Effect is a brand that will inspire people to eat and live in such a way that allows them to thrive. Therefore, in addition to conveying a sophisticated brand, The Nutrition Effect’s brand must be inspiring and convey caring and uplifting warmth.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Signage

  • Clothing

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Green

Yellow

Logo Text

● Option 1:
○ Name: The Nutrition Effect
○ Optional: With Carola Kissel
○ Tagline: Eat Inspired. Live Smart. Thrive Now.

● Option 2:
○ Name: Carola Kissel
○ Tagline: Eat Inspired. Live Smart. Thrive Now.

I am still unsure with which version to go. You can either work with one or the other or create two with the differenz options to get a better feeling what looks better

Top 3 Things

1. Inspired / Inspiring
2. High-quality / High-end / Sophisticated
3. Caring / Uplifting

Additional Info

please see attached file/brief

Materials

Contract
Files

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Last updated 11/22/2019 12:47pm
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