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About Your Company
We are creating a lifestyle brand called “Boundless” which is centered around love, acceptance, diversity, sharing and connection, etc. The brand will begin with clothing but will also produce social media content using the logo to identify the brand. Our target audience is between the ages of 12-45 of all demographic and economic backgrounds.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Boundless (The name doesn't have to do be included in the logo itself, but should be the text if text is being used. We lean toward a standalone logo which doesn't include the name (i.e. Adidas stripes). But we are open to including the word or some form of the word "Boundless" within the logo itself (i.e. New York Yankees logo)
Top 3 Things
Freedom, Joy, Love
We tend to like logos that are stencil-based where the color can be changed in the future. Logo should work as one single color.
Design shouldn't be extremely simple (like Nike checkmark), but also shouldn't be too complex.
This logo should be minimalist in style. The logo should also be able to not only standalone, but also be able to be associated with the company name and/or other words (i.e. Boundless [Logo] or Compassionate [Logo]).
We want the logo to look great on our website as well as clothing. At this time t-shirts, but down the line other clothing like socks, underwear, pants, etc.
We’re really drawn to both ends of the spectrum in terms of simple and beautiful. For instance the Virago logo (heartbeat logo) is simple, but definitely creative, and on the other side you have the stencil designs of lotuses and other symbols that capture the more “beautiful aspects” of a design. We would love to see a variety of logos that can be more simple and straightforward, but also would love to see designs that when you look upon them they really strike you as beautiful, stylish, thought provoking, intriguing, and eye-catching like the person tree logo. Something if on a shirt someone would say “Oh wow, that’s a really cool shirt, where did you get that from?”