About Your Company
Baja Bound Insurance Services (www.bajabound.com) is one of the leading online Mexican auto insurance providers. We are launching a new insurance product called "Baja Saver". This product offers a discount on our insurance rates specifically for travelers who will only drive from the U.S. to Baja California and/or Baja California Sur.
We would like a logo that will be used mostly online, that includes the text "Baja Saver" as well as a graphic. We would like something that is clean, fairly simple, and has a rustic touch. We would like the logo to convey a sense of confidence (insurance), a sense of adventure/fun, and a sense of efficiency (easy to buy) being that we are a web based company.
Our target market is U.S. citizens, but they may live on either side of the Mexican border. They are educated, well traveled, and between the ages of 25-55. They travel to Baja mostly for vacation and adventure. If they live there, usually they live close to the beach. Many of our customers are surfers, hikers, bike riders, off-road adventurers, boaters, foodies, and beach lovers.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Confidence, adventure (rustic/element of fun), efficiency (easy to buy)
Sometimes we will need to display the "Baja Saver" logo next to another logo we have called "Sentri Saver". (Sentri Saver logo is included here). Ideally the logos look somewhat harmonious together. The layout of the "Sentri Saver" logo with the graphic above the text and being center justified is ideal. We'd like svg format. Thank you!