About Your Company
Kaivalya is a yoga apparel brand, with a potential expansion to athletic active wear market. Our target customers are young adult women from 18 to 35 years old who like fashion, social, and workout.
This word ‘Kaivalya’ is originated from India. Kaivalya (कैवल्य), is the ultimate goal of Raja yoga and means "solitude", "detachment" or "isolation", a vrddhi-derivation from kevala "alone, isolated". It is the isolation of purusha from prakṛti, and liberation from rebirth, i.e., Moksha (although this is controversial due to the predominant view that it is impossible to separate/isolate purusha from prakrati, and vice versa). Kaivalya-Mukti is described in some Upanishads such as Muktika and Kaivalya as the most superior form of Moksha which can grant liberation both within this life Jivanmukti and after death Videhamukti and the essence of all Upanishads.
We were thinking to use the variant of most beautiful yoga poses and simplify it to become logo. We want our logo to be clean, clear and catchy. (I’ve attached the yoga poses and the logo from competitors). But designers are not required to follow our idea. As We need designers’ fresh eyes and professional perspective. Interpret in your own way and we’ll take your design if it’s the best.
Ultimately once we pick the best, there are potential opportunities to work with the same designer for our company’s upcoming projects on a 1 on 1 basis.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things