• Award$200
  • Entries42
  • Creatives15



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About Your Company

Known familiarly as “Sewanee” by its students, faculty, staff and friends, The University of the South offers an unmatched educational experience. The university remains purposefully small and dedicated to building a sense of community. All classes are taught by professors, not graduate teaching assistants, and close faculty-student interaction ensures that each student enjoys a rich and personal educational experience.


Logo Usage
  • Clothing

  • Signage

  • Screen / Digital

  • Print

Preferred Logo Style
  • No Preference

Preferred Fonts
  • No Preference

Colors to Explore




Logo Text

Cup and Gown

Top 3 Things

Quality, Class, Connection


The logo needs to reflect the physical space the cafe occupies (photos included). It should also reflect the heritage of the name and connote that it is a cafe. The name, Cup and Gown, is a riff on our school's yearbook name the Cap and Gown (see photos of the covers in the images section). To add to this, Sewanee students also wear academic gowns to class (I have included some pictures).

We like the style of Paris coffee house signs (photos attached) combined with the Cap and Gown yearbook covers. The logo could include graphics (coffee cup and an academic gown for example) but doesn't have to.

The cafe is in the library serving coffee, bagels, and grab-n-go food items. We have another coffee house on campus that is much more eclectic called Stirling's. The logo should not look that graphic identity of Stirling's (I have included the Stirling's logo).

Additional Info

I mentioned purple becuase our school color is purple, but that is not a requirement



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