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LET ME TELL YOU ABOUT US:

This is a self-serve frozen yogurt shop. The first of several - located in downtown shopping and restaurant of a very popular tourist destination in Northern California - an old (49er) gold mining town. The sign will have the logo and will be hanging from the overhang over the front door of the 170 year old building that has been renovated to be in the style of the old victorian building look.

HERE IS WHAT WE NEED:

This logo needs to incorporate the name and be very clear when someone sees it that it is a frozen yogurt shop. Owners and town are very much animal lovers, and it may work to have an animal incorporated in the logo design (or not). I collect frogs and was going to decorate the interior with frogs if that works, or maybe not . . . just throwing out ideas. If no animals or frogs are in the logo I still may love it. I will give quick feedback, so if I do not like what you submit I will appreciate you trying again. PLEASE read any feedback available (even for other designs) so you will have a good feel for what I like.

OUR TARGET AUDIENCE IS:

Families, and individuals of all ages. Frozen yogurt is considered a healthy alternative to ice cream, and there are those who make it a meal. The toppings offered can create a healthy meal, or a sinful dessert - it is up to the consumer. The fact that it is "make your own" makes the creation as much fun as the consumption.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

NOT adolescent - NOT too busy.

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