LET ME TELL YOU ABOUT US:
idemama.com is a crowd sourcing web site start up. we believe that good design should not be exclusive to big brands with big budgets. our motto is good design for all.
HERE IS WHAT WE NEED:
our name comes from "idea mom". but the logo does not have to explain the name. don't get stuck in the meaning, feel free.
we need a character or emblem that we can use in the offline world, such as promotional material (usb sticks, tshirts, car stickers, ect.).
our web site will be simple and user friendly, it will not be corporate or serious. the logo has to reflect the friendly, laid back attitude of the site.
OUR TARGET AUDIENCE IS:
our primary target is small business owners. they don't have big enough budgets to go to advertising agencies. but they still need design for fair stands, stationary, ect. we need to convey an accesible and warm feeling to get them to feel safe doing business with us.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
we do not want degraded colors in the design.
we don't like serif fonts.
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