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LET ME TELL YOU ABOUT US:

We are new restaurant in Guelph, Ontario, Canada seating ~60 people called Creekside Kitchen. Initially, we would like to focus on providing a neighbourhood restaurant offering unique approaches to family favourites prepared with fresh ingredients. We expect the average meal that includes appetizer, main course, and beverage to be ~$25. The interior will be comprised of dark brown woods, grey/white/dark brown paint, unique lighting of prints, and real plants and fresh flowers at the table.

HERE IS WHAT WE NEED:

We need a logo to be used as a general brand - business cards, outdoor signage, menu, advertising etc. The outdoor signage is laid out horizontally (wide rectangle).

OUR TARGET AUDIENCE IS:

28 to 52 - 60% Female, 40% Male - primarily middle class. The restaurant is located in a suburban region in a primarily single-family detached housing neighbourhood. We would like to attract members of the neighbourhood who want to skip making dinner at night, and just stop by around the corner to grab takeout for the family or bring the entire family. Also, for businesses nearby who want a comfortable lunch setting for business meetings.

WE LIKE THESE DESIGNS:

These are restaurant brands we find attractive:

http://www.thebauerkitchen.ca

http://www.oliverbonacini.com

http://www.gordonramsay.com/boxwoodcafe/

http://www.charcoalgroup.ca/main5.cfm

http://www.springrolls.ca/

http://www.milestonesrestaurants.com/

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

We would like the logo to be a very modern yet elegant and clean font for the name with bright fresh colours - but still mature. The text should be accompanied by a symbol to create the logo - and the two parts (text and symbol) should be able to stand with or without each other in order to increase the flexibility in terms of ways to communicate the brand.

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