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Creative Brief

Who are you?

We are the only national letting and property management company in Ireland, also the only specialist franchisor. We concentrate on lettings i.e. rental and property management only (no sales), primarily in the residential market but are opening up to commercial property. We have operated for the last 10 years as part of a UK franchise where we held the master franchise for Ireland. We have now established ourselves in our own right and are therefore rebranding.

What do you need?

Looking for a clean, uncomplicated, contemporary design. Logo should reflect modern updated castle image, no old fashioned fantasy or medieval castle logos please. Would like modern fresh interpretation of castle however abstract that may be. We dont want to look or feel like a boring real estate agency, we are looking for outside the box designs. Ideally abstract castle logo with name; keep in mind a tagline may also be used. Logo will be used for brand guidelines, letterheads, business cards, folders, to let signs, shop front signage/image, brochures and website, potential for long-term relationship with the winning designer. The final design will be trademarked.

Not to include:
Medieval or fantasy inspired castles
Double Cs for name in logo
No home, house or roof symbols

Colours:
No pastels or neon. Colours need to be vibrant and translate well to print. Logo should also look good in black and white. Our current brand colour is blue; (www.castle-estates.ie) we are not averse to moving away from that equally if its kept within a new scheme in some way thats ok too but we would like a fresh new contemporary image.

Font:
Sans serif. Modern, contemporary, clean.

Who Is Your Audience?

Tenants (commercial/residential) corporate, individuals, students and social housing.
Landlords (commercial/residential) investor, private and company.
Developers housing estates/complexes.
Pension funds and PLC companies.
Potential franchisees.

Impression we want to give them: Professional, quality service, dynamic, innovative, experts in their field.

Requirements

We Like These Examples

Inside our industry - http://www.belvoirlettings.com/home, http://www.engelvoelkers.com/com/
In general we like clean, uncomplicated, contemporary design. The objective is to have an innovative, clean, concise, professional, contemporary, corporate image.

We Absolutely Must Have

Logo name: Castle Countrywide

Materials

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