• Award$250
  • Entries65
  • Creatives27

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Creative Brief

Who are you?

We have created a coffee website. It was originally called K-Cup Express,and was going to sell K-Cups, however, due to legalities we must change the name as well as the products that we carry. The new name we have chosen is Roasted Cup. We will concentrate on selling all different types of coffees, teas, and accessories, excluding K-Cups.

What do you need?

We need a new logo designed. As described above we already have the website complete, but need to change the name and logo.

Our theme is that of a coffee house. Darker colors, tranquil feeling, a sense of community. We need our logo to stay with that them. Please see website below to get a feeling of the themed logo we are looking for:
http://www.kcupexpress.com/Store/Default...

Who Is Your Audience?

Our audience is male and female, young and old. Our only target market is those that drink coffee and tea.

Again, we want our audience to feel like they are at an online coffee house.

Requirements

We Like These Examples

We liked the logo that we had b/c it captured our website colors that we already have. It seemed to tie the website together. We also feel that the name, Roasted Cup goes with our themed website as well.

We Absolutely Must Have

Company Name: Roasted Cup
Current Current Website: http://www.kcupexpress.com/Store/Default...

As stated above, we currently have this website complete, but need to change name and logo. Our theme is that of a coffee house. Darker colors, tranquil feeling, a sense of community. We need our logo to stay with that them. Please see website to get a feeling of the themed logo we are looking for

Materials

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