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Business Info
Business Name
PurSuit
What is the exact name you would like in your logo?
PurSuit
Target Audience
What is your industry?
The industry is formal business shirts for men. PurSuit is a young company which produces business shirts with sporty design.
Describe the target audience for your logo
The target audience is the active and sporty man who likes to look good and is willing to pay the little extra to have good design, quality and performance. He is probably between 25 and 50 years old and he wears a shirt to work every day. He works in an office and makes a decent amount of money. He has an active lifestyle and likes to show the world that he is sporty and healthy through his image.
What are the top 3 things you would like to communicate through your logo?
Whoever wears this logo wants to show that he is:
1.Sporty
2.A formal and serious business man, yet trendy
3.He pursues his goals!
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
I would like a simple and clean logo. I am imagining an image and then PurSuit in text underneath it. The logo needs to be a combination of sporty and classy/formal. The meaning of the word "pursuit" should be included in the logo.
What colors do you want to see in your logo?
The colours need to work on the back and front of a business shirt. So the colors need to be clean and not too "screaming". Other than that, I am open for suggestions.
What colors do you NOT want to see in your logo?
Orange and yellow.
Where will your logo be used (print, website, etc.)?
The logo will be used on the products (business shirts) and on business cards and web site. It also might be applied to company effects like t-shirts, pens, brochures etc. Since it will be on shirts, it needs to look good also in a small format. So keep it clean and not too detailed.
Do you have other info or links you want to share?
I have attached a zip file with logos that I like. Maybe you will find some inspiration here?
And remember: Think sporty, think active, think formal business, think trendy design and then mix it with the meaning of "pursuing your goals" into one logo!
I would like to view the suggestions as only the logo (not applied to a banner or any other background) and maybe on a business shirt if possible.
Materials
Contract
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