• Award$200
  • Entries37
  • Creatives10

Updates

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Background

Industry

Photography

About Your Company

We offer new parents a subscription box of photo props and accessories to capture photos of their child each month during the first year of life (the year they change the most) using just a simple smart phone and any space in your home. Boxes come with items such as backdrops, clothing, tutus, headbands, blankets, misc. props and an age milestone card listing your child's current age (example 2 months old). Every month, a new custom theme is released. Themes can range from holidays and occassions to your favorite classic cartoon charcter. Boxes come in three different price points starting at $20 a month. Boxes are also available to be purchased individually for special occassions such as baby's first birthday or creating your Christmas holiday card. Create studio quality photos in the comfort of your own home and share them instantly with friends and family.

Execution

Logo Usage
  • Print

  • Screen / Digital

Preferred Logo Style
  • No Preference

Preferred Fonts
  • No Preference

Colors to Explore

Designer

Logo Text

My First Year Box

Top 3 Things

1) It needs to gear to both female and male. As the audience is suspected to be mainly female - the item is used to photograph a baby boy and girl so needs to be visually represented as such.
2) Creatively mimic a box. The name is very broad and My First Year Box can mean a lot of things. I think there may be a way to be creative in the logo to visually show a box and some tie in to what you will be getting. Keep in mind though less is more and I don't want anything super busy.
3) Millennials. These are the ones having most of the newborn babies now so I want it to gear to this crowd.

Vision

Clean, Elegant, Gender Neutral, Classic, Catchy

Materials

Contract
Files

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