• Award$300
  • Entries69
  • Creatives25

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Creative Brief

Who are you?

Android Power is a new globally syndicated blog that'll focus on Google's Android mobile operating system. The site will provide insights on Android-related news along with reviews, tips and tricks, interviews, etc.

What do you need?

We are looking for a creative and memorable logo. It should be bold, hip, high-tech, and maybe even a little edgy. When we think of "Android Power," we think of the power and potential the Android operating system provides. We'd like the logo to convey this concept, either concretely or conceptually -- we'll leave that up to you.

One important thing: The logo needs to be something that people will immediately identify with Android. The most recognizable Android symbol is the green robot (see attached file, below). The exact original robot does not need to appear in the logo, but we'd like to see something that somehow suggests it or brings it to mind.

We look forward to seeing your creative interpretations.

Who Is Your Audience?

A forward-thinking, tech-savvy crowd. Leans more toward the younger (20- and 30-something) and male end of the spectrum, but not exclusively.

Requirements

We Like These Examples

(Nothing specific.)

We Absolutely Must Have

The name of the blog: Android Power

A visual that suggests or brings to mind the Android robot (see above).

As far as colors, we're leaning toward a scheme of light green (#95C03B), dark blue (#152241), and light blue (#4064B8). We're open to your ideas, though; if you envision some variations that you think would work better for our concept, by all means go for it.

Finally, this probably goes without saying, but the logo needs to be ready for online and print use (at least 300 dpi, etc).

Materials

Contract
Files

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