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Creative Brief

Who are you?

We are the company behind ZumoDrive, the cloud media solution for all your devices.

ZumoDrive is a unique cloud based service that enables to stream their entire media library from the cloud. It works seamlessly with computers (Windows, Linux, Mac), mobile devices (iPhone, Android, WebOS), and accessible via the web interface.

We are preparing for a new product called ZumoCast, and would like to create a new logo for it. Our mascot is an ass kicking Ninja, and is loved by our fans. We'd like to keep the mascot and brand in the new product, and yet have a more creative logo.

ZumoCast is similar to ZumoDrive in terms of what it does. It allows you to get all of your videos, music, and files where-ever you go. It'll work on a variety of devices, including smartphones and computers. It'll also be very focused on video and music, giving people a great experience to consume both from anywhere.

What do you need?

We'd like a new logo. It'll be nice to integrate our mascot (Zumo the Ninja), but it's not required. The text on the logo is not final (ZumoCast for now), and may change.

Please be creative about everything, even around the mascot too. I'd be happy to provide feedback on it throughout the process.

Who Is Your Audience?

We are targeting the multi-device content access market. It's becoming increasingly painful to transfer your content across your devices. Our users are passionate about media, and are usually the early adopters both in terms of gadgets, and web services. We want to keep the culture fun, so we appreciate ideas outside of the box.

Requirements

We Like These Examples

We like creative logos such as: http://www.crowdspring.com/project/22854... or
http://www.crowdspring.com/project/22854...
We also like this: http://www.crowdspring.com/project/22854... since it has a lot of personality.

We Absolutely Must Have

should look good even when it's small (under 60px tall).
should be simple to derive a logo only version (without text), and still be recognizable.
needs to work on multiple background colors.

Materials

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