LET ME TELL YOU ABOUT US:
We are Edible Earth Farm, a small fruit and vegetable farm in Western PA that employs organic growing techniques and are environmentally conscious. We market our products in Southwestern Pennsylvania at farmer's markets and through farm subscriptions (a.k.a CSA). We believe in sustainability, environmental awareness, delivering high quality products, being good stewards of the land and simple, yet comfortable living. We aspire to be a professional grower with an eye towards efficiency. We use cost control measures, automation and data analysis to determine what works and what doesn't.
HERE IS WHAT WE NEED:
We primarily need a logo. However, we're open to all creative ideas including a potential slogan.
OUR TARGET AUDIENCE IS:
Our target audience is urban and suburban professionals and working class individuals who are environmentally conscious, concerned about food safety, desire organically grown fruit and vegetables, believe in supporting local businesses and search for locally grown products. We find most of our customers are educated women ages 25-65. Although, we wish to appeal to a broader audience. A design should not offend the primary audience; yet appeal to our target audience.
WE LIKE THESE EXAMPLES:
We like round logos. Perhaps an image of the earth or a root vegetable (e.g turnip, carrot, etc.) Please don't feel limited by these ideas. We're more concerned about the message the logo conveys and we're looking forward to seeing what those more creative than us come up with.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We wish to have two versions of the design--one with the text "Edible Earth Farm" and the other with the text "Edible Earth Organics". The logo should contain an image and the aforementioned text. It should be clean, natural, easy to read from a distance and convey our core values. The font should be easy to read yet natural in structure. No hippie undertones--we are a professional grower with large aspirations.
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