LET ME TELL YOU ABOUT US:
I'm managing this process for a friend of mine:
My friend is a well established IT specialist. Having working in house for years he has recently decided he's got the experience and qualifications to go freelance. He's in his early 30's, easy going and approachable. The name he will be working under is Fanatic IT.
HERE IS WHAT WE NEED:
We need a logo that combines creativity with the clean and professional look IT companies and freelancers are expected to have. The text should be "Fanatic IT", there's no slogan or anything in that vein. The name Fanatic IT was chosen because he wants to have an image that looks fresher and more modern that the average IT brand or freelancer.
There is no color preference at this moment, but as I already mentioned the IT look and feel is important.
As far as symbolic reference to the fanatic part goes I leave this up to you. I did not get any specific info on this. This makes your job harder, I do understand that, but it might also serve as an opportunity to get very creative!
OUR TARGET AUDIENCE IS:
Middle to large companies that hire freelance IT specialists on a project basis.
WE LIKE THESE DESIGNS:
The examples below should be viewed as style examples and not used as reference for the symbolic illustrations they might portray. Also please don't copy paste the concepts below.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Have a clean look and feel
Be able to work on a clean/white background
Be usable for web and print
Be experimental or playful
Be colorful, as long as it looks and feels "IT"
Have a web 2.0 look (go easy on the gradients though!)
Be all typographic or have an illustration
Not be boring or too plain
Not be so detailed it's only effective in big resolutions
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