• Assured$250
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  • Creatives76

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Background

Industry

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About Your Company

Smarty Plants is a website that promotes and educates people on the benefits of eating a whole-foods, plant-based diet; radiant health, compassion for animals and preserving our precious planet. Our goal is to inspire a shift in mind, body and spirit and to see people lean towards (or jump into) a plant-based lifestyle. We want to change lives!
“Judi” is the face of Smarty Plants and also the “expert” on everything plant-based.
“Phill” is her fun-loving partner. We are very likeable and relatable.

Members join our site and have access to hundreds of recipes, a weekly meal plan, a fun 28-day Kickstart program, videos on everything plant-based, inspirational lessons, contests, Give-Aways and a weekly cooking show.

We want to inspire others to feel that this is a movement they need to be a part of!
It’s fun, it’s growing, it’s global and it’s change for the good of their health, the animals and our planet.

We're building a community of people who are eco-conscious and compassionate towards themselves and others. They will support each other on our message boards, sharing personal stories and daily struggles.

These are people who:


-Have heard about the benefits of living plant-based, but have no idea where to begin.
-Have health issues who desperately want to get healthy, including losing weight.
-Want to prevent future health issues.
-Are compassionate towards the animals and our planet enough to want to make a change.

-They are from all over the world.

-They are of all ages.

-They feel excited to be connected to this community of like-minded people.

Execution

Logo Usage
  • Screen / Digital

  • Print

  • Clothing

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Green

Yellow

Designer

Logo Text

Smarty Plants

Top 3 Things

Clean, Strong, stylistic

Additional Info

Smarty Plants is a play on words of the phrase “Smarty Pants”.

We’d love to combine the idea of Smart + Plants, if possible.

It definitely needs to say “Plants” in a simple way (a leaf, a sprout, roots).
We want it playful, but not too cartoonish or silly. We also want it to appear strong and solid
Buzz words: plants, green, garden, planet, space, ethereal, edible, herbs, grateful, energy, light.

Materials

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Files

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