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LET ME TELL YOU ABOUT US:

KROATIA is a design consulting company in South Korea. Creative and innovative thinking and cooperation are critical for performance. We offer solutions to clients who needs a proper designer(eg. agency, boutique, Etc.) or a visual coordinator. And concerning with the needs clients might have, just like AEs at advert agencies, we cope with all the requirements from clients for efficient communication and the best outputs.

We are hopefully setting up creative, cooperative and exciting workplace atmosphere for creation of creative solutions just like Google does.

And we aim to be a total creative solution provider.

HERE IS WHAT WE NEED:

We need a logo for KROATIA, and it will be put on the website, namecards, and DM, Etc. (website-suited design is prior to others)

There are 2 directions for this logo design project.

1. "KROATIA" font logo design(w/o symbol)

2. "KROATIA" logo design(w/font & symbol)

Creation of both above is not compulsory for creatives.

OUR TARGET AUDIENCE IS:

Quite simple! it's marketers, branders, small biz starters and designers and design agencies. Among them, we communicate.

WE LIKE THESE DESIGNS:

What we like...

1. Anything that can propose our creativity and brand personality; (unshallow) excitement. (eg. apple, plz refer to attachment)

2. It got to be value-extendable(eg. diversification into related creativity biz) basing on creativity in target audience's mind.

Don't include...

As you see, Croatia is a nation and the pronunciation is the same as KROATIA's. However, we do not want to keep the Croatia's identity visually and in association with KROATIA brand identity. (the reason why we put "K" : Korean+Creative = Kr+Kreative = Kroatia, a virtual nation. We call ourselves "Kroats")

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

1. Easily associable image

2. Excitement expressing, but rather serious and unshallow

3. Value extendable for biz diversification (NOT only to the design consultancy)

For reference, we attached a "Kroatia Brand Personality" for deeper understanding.

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