Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
Consulting and Professional Services
What are the top 3 things you would like to communicate through your logo?
The logo should communicate energy and creativity. This needs to be done tastefully, as the company will position itself as a consulting and services firm for various software products. But that enthusiasm for creating margin for our customers should be evidenced in the logo.
The Creating Margin name is a nod at the "Profit Margin" on a company's balance sheet, and so the designer can play with the idea of margin in the design. I would be interested to see depictions of "margin" in its various uses - for instance the designer can see the attached ppt which has an actual margin on the left side of the slide design. However I want to emphasize that the designer should not be overly influenced by the colors and ideas used in that ppt design- I'd like to see something completely different.
Finally I'd be interested in seeing how the designer can incorporate an international flavor into the design. The intent here would be to evidence a business with global reach. This is a risky proposition I know, which could easily be overdone. I don't want "INTERNATIONAL" to jump off the page or to use a picture of the globe. These are overused in design. Rather the designer might consider a more subtle effect perhaps through a watermark or a small icon. This may be something I decide to do away with but worth a shot.
What logo styles do you like (image + text, image only, text only, etc.)
Image and text. The designer can reference Vodafone, BP, or Bright Futures Consulting (random google search) as examples of interesting image and text combinations. I'd like the designer to select a standard font face that I can use in other documents as a standard.
Do you have any other info or links you want to share?
The designer might keep in might a tasteful color scheme for the website when selecting colors in the logo. If the designer wants to include suggested colors for the website but not include them in the logo this would be another option. The designer's help, in either case, is much appreciated!
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