• Award$300
  • Entries124
  • Creatives39

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LET ME TELL YOU ABOUT US:

Wattzy is an online community where homeowners can benchmark their energy usage with friends and neighbors and engage in friendly competition to save money and stop pollution.

Homeowners share utility bills on Wattzy to better understand their homes energy performance in a fun and collaboration context. Wattzy, using proprietary technology, provides fair and accurate comparisons by taking into account housing differences like property size and number of residents.

The end result is that friends and neighbors get motivated to save energy and money by earning community recognition.

Brand Personality

-Approachable

-Helpful

-Smart

-Energetic

-Collaborative

-Innovative

-Responsible

-We socialize home energy performance

We are an early stage internet startup that will be publicly launching our website shortly.

HERE IS WHAT WE NEED:

A logo! To be used on all sales & marketing vehicles, including web, print and PowerPoint.

We may also use the design community on crowdSPRING to design 1 or 2 web pages. Stay tuned for our next project posting.

OUR TARGET AUDIENCE IS:

Middle income, American homeowners, 25-65 years. Theyre motivated primarily by connecting with others online and saving on energy bills. Some also have a motivation of wanting to do the right thing for the environment.

WE LIKE THESE DESIGNS:

Shiny Maine Lobster (a crowdSPRING project) illustration is bold and delighting, typeface is conservative yet approachable

http://shinymainelobster.com/wp-content/...

POM colors and typeface are bold and approachable, heart symbol has double meaning of (people love it and its good for heart health)

http://images.businessweek.com/ss/09/08/...

Cisco (networks) colors are bold, typeface and logo are friendly/approachable, bridge symbol has double-meaning (San Francisco bridge, and also bridging businesses through Ciscos capabilities)

http://blog.tmcnet.com/blog/tom-keating/...

Energy Star strong colors; logo has become the standard for appliances

http://www.sou.edu/it/facultystaff/polic...

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

1) Our name - Wattzy

2) An illustration or symbol of home energy

We think an energy efficient light bulb matches our company name but a lightning bolt (setting off the Z in our name) or star (to show above-average performance) could work to.

3) Tagline: Compare Your Home Energy

4) A Beta tag for the launch period

Materials

Contract
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