LET ME TELL YOU ABOUT US:
Postoban is a discount-focused social network that allows users to find relevant discounts, products, and events at brick and mortar locations. The concept was developed by two Harvard Business School graduates and was a finalist in the 2009 Bain Capital Ventures Fast Pitch Series.
HERE IS WHAT WE NEED:
We need a logo that we will build the identity of our company around. The logo will be used on our website, powerpoint presentations, and print. If possible we would also like to see a favicon sized representation of the logo.
Some of the key concepts that we are trying to convey with our logo are the following:
3) Savings ($)
4) Location tracking (GPS)
5) Seeking/uncovering deals
6) Retail / Brick and Mortar
Our concept is heavily reliant upon building a community so we would like our logo to be fun and inviting.
OUR TARGET AUDIENCE IS:
Our target audience is 18-45 year olds who are tech savvy and comfortable adopting new technology, but continue to shop at brick and mortar stores and restaurants. The audience enjoys finding and sharing deals and promotions within their local community. Our audience enjoys contributing to a community, being a leader within a community, and getting followed by others in a community. Users of our product also enjoy using fatwallet.com and yelp.com.
WE LIKE THESE DESIGNS:
crowdspring - we like how the name of the company is prominently displayed in the logo.
skype - we like how the logo is not just the name but adds an interesting background.
mint.com - we like how the concept of the company comes through in their logo.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are open to all creative designs. While we think that using the color green is a bit cliche, we will consider good designs in this color.
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