About Your Company
This technology platform will service the B2B community in Puerto Rico by automating the submission, handling and invoice approval for the purchaser, while providing an optional early payment mechanism to the supplier.
By way of background, in Puerto Rico efficient access to credit is non existent by small business owners. Banks commonly extend secured credit to large, well-established firms based on the collateral pledged, but lack the appetite (or ability) to underwrite small lines of credit. This venture is a startup hoping to accelerate the path towards prosperity sought by so many on the island.
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Innovation, expertise and integrity
Guava is a tropical fruit very much in line with the Puerto Rico ecosystem. Using the fruit as a starting point will be a good idea (Google Image 'Guava'). Since this is a B2B offering in financial systems (a bit borring) our thinking is that the Guava name will provide an element of freshness and familiarity.
While the business will be called Guava (or perhaps Guava Platform), the product(s) will use Guava as a starting point (aka: Guava-Pay).
Included is a page ilustrating a very simple landing page that will be use for the website.