LET ME TELL YOU ABOUT US:
We are organizing the Social Gaming Summit 2009, a one-day conference taking place in San Francisco in June. The conference focuses on the intersection of games and the social web. This years event will focus on helping developers of social games build, monetize and grow their games.
Speakers include venture capitalists and executives from leading companies like Facebook, MySpace, Hi5, Zynga, Playdom, RockYou, and more. Our conferences have been covered by TechCrunch, VentureBeat, Mashable, MSNBC, Forbes, Fortune, CNet and more.
HERE IS WHAT WE NEED:
We already have a site design/theme, which includes a target background color and a typeface for the logo. What we need is a bit of artwork to complete the logo that works with the with the type and background color already chosen. The logo will appear on the website, on printed banners and signs, and on T-shirts.
**Please ignore the artwork in the sample images I have uploaded--it is there only as a placeholder for one possible configuration of art/logotype, and is not meant to be an example of the type of art we are looking for.**
OUR TARGET AUDIENCE IS:
Our target audience is game developers, investors, executives and other industry professionals. The conference is intended for people building games, not people playing games. So while we would enjoy a playful design that communicates a sense of fun, it needs to still feel have a polished" and "professional." That said, we dont want a boring old logo that youd design for a law firm.
WE LIKE THESE DESIGNS:
Our other gaming conferences have have artwork that complements the logo nicely. For instance:
1. http://www.igsummit.com The overall site design is very similar, as is the typeface. See the artwork to the left of the logo.
2. http://www.vgsummit2008.com The overall site design is very similar, but the type and the artwork are rearranged.
3. http://www.socialgamingsummit.com This is last years site. We like the concept of the artwork we used last year (social + competitoin), but we need to update it/get a slightly different take on it. Also, a design like this doesn't work particularly well in tight spaces, as there is a significant vertical dimension and lots of dead space between the little player icons.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
1. Must use existing background color (see attached image) or transparent background. If transparent, must look good against this existing color background, at least. I am working on finding out the exact name of the font in the example.
2. Must work with existing typeface and the words Social Gaming Summit 2009. You can, however, rearrange the type as in http://www.vgsummit2008.com example below or keep it all in a row as in the http://www.igsummit.com example below)
3. Must project fun but professional feel
4. Must reproduce well at small and large sizes and on various media (website, signage, print, etc.)
5. Must be delivered as a vector (AI, EPS) file.
**Must Not Have's**
1. Neon or over-saturated colors that are over the top or that will not reproduce well
2. Generic social elements/icons, like two people talking or standing in a group. We want to communicate "social fun" and "social competition" more than just "social."
3. Any background color other than specified or transparent.
4. Too much detail to reproduce effectively on T-shirts or at larger sizes on signage.
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