• Assured$300
  • Entries50
  • Creatives24

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Background

Industry

Community & Non-Profit

About Your Company

On April 15, 2013, Gillian Reny stood near the finish line of the Boston Marathon with her parents, Steven and Audrey Epstein Reny, waiting for her sister Danielle to finish the race. Then two bombs went off and a beautiful day turned to heartbreaking tragedy for the Renys and all of Boston.

When first responders rushed the Renys to BWH, Audrey and Steven were treated for minor injuries while doctors and nurses worked heroically to save Gillian’s life. In the process, they also saved both of her legs—a miraculous outcome. Today, six years after the marathon bombings, Gillian continues her journey toward recovery and serves as a global ambassador for Stepping Strong.

Inspired by Gillian’s resilience—and forever grateful to the Brigham team that saved her life—the Reny family established the Gillian Reny Stepping Strong Fund in February 2014. Less than two years later, building on the incredible growth and momentum of the fund, Brigham President Betsy Nabel, MD, announced her intention to expand the fund from a virtual program into a physical hub dedicated to collaborative efforts in trauma research and recovery. The Gillian Reny Stepping Strong Center for Trauma Innovation opened officially in January 2017.

The Gillian Reny Stepping Strong Center for Trauma Innovation’s mission is to catalyze multidisciplinary collaborations that inspire groundbreaking innovation, effective prevention and compassionate intervention for civilians and military heroes who endure traumatic injuries and events. The Stepping Strong Center’s research and programs are funded by philanthropy that is mainly raised by our dedicated Stepping Strong running teams who participate in the Boston Marathon, the B.A.A. 5K, the B.A.A. 10K, the Falmouth Road Race and other races across the country and globe.

The goal of this project is to design a T-shirt for our 200+ B.A.A. 5K runners who range in age and gender from 12 – 70 years old. The race takes place the Saturday before the Boston Marathon and is a special way to kick off marathon weekend. Every year we give our runners a short sleeve wicking T-shirt to wear on the course so our cheering squad can pick them out and they can find their teammates on the course. We have pre- and post-race parties where we take lots of photos and we want our runners to stand out and feel special! Traditionally we have had a more creative design on the front with the logo of the center on the back.

Execution

Logo Usage
  • Clothing

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Pink

Blue

Yellow

Logo Text

Stepping Strong

Top 3 Things

Unique and stands out in the crowd but also appealing to men and women.
Something they would wear again because it is hip and cool!
Strong Brand Recognition

Additional Info

Colors are:
1. Pink: PMS 233
2. Yellow: PMS 142
3. Navy: PMS 280
Font for the Stepping Strong logo is: Franklin Gothic Condensed

Other notes: Please keep color variations low, to keep cost down on printing. Logo will be placed on chest of the T-shirt. Lower portion will be covered by race bib.

What content should be included?
- STEPPING STONG
- The year (2020)
- Optional (we have had in the past) the words: BOSTON or RUN

Materials

Contract
Files

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Last updated 11/07/2019 4:11pm
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