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Background

Industry

Other

About Your Company

I am a Professional Organizer, a solopreneur. I help people organize their homes, offices, and lives. Most of my projects include decluttering and simplifying, prior to organizing a space. I’m not the organizer who simply takes all of your belongings and puts them in matching designer containers. Owning less solves the clutter issue. I am very creative and can usually create an aesthetically pleasing space, using what a client already owns. Don’t get me wrong! If someone wants to buy stuff, I’m good with that too:) The functionality of a space is important to me. I like helping people create systems that work for them and teaching them how to maintain (thus the name “Right the Ship”. I teach people how to steer their own “ship”.) The most rewarding part of my work is helping people finish projects that have been hanging over their heads, helping them gain control of their lives. I help people with a multitude of tasks and life transitions (decluttering, Organizing, space planning, repurposing rooms, household management...) I recently added photo organizing and scanning to my services.
My ideal client is one who wants to get their “stuff” together, who wants to take action to get stuff done. I help people of all ages, but most of my clients are over 30. They are generally well-educated, with expendable income. At an average of $50-$60/hour, with an average project taking anywhere from 4-8 hours, it’s an investment for people. They understand the value of my service. They understand it’s as essential to a home or business as good interior design. The ideal client also keeps me busy with multiple projects.
What sets me apart from other organizers is my relatability. With ADHD myself, I had to learn to learn how to be organized by trial and error. I make people comfortable and can intuitively tell what they need or ask the right questions to figure it out. I’m a casual, friendly, intelligent person with a great sense of humor. My business should have the same feel.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Blue

Aqua

Designer

Logo Text

Right the Ship Organizing

Top 3 Things

RELATABILITY (organization is attainable for everyone, it’s not just for the professionals. No one’s life or home is perfect. FUN/FRIENDLY/CREATIVE (organization isn’t all stressful and boring, it’s exciting too), TRUST (while my logo should be welcoming and fun, I want it to convey that I am a well-educated, well-trained professional that they can trust in their personal environment)

Additional Info

An organizer’s logo has to be clean and orderly, but that often looks too boring and serious. I’m energetic and fun! I’m hoping there’s a way to express that in a logo, while still letting people know I’m professional, experienced and very good at what I do. I did not get specific on the adjectives because I want to give you the freedom to be creative and see how you view my business. I would like the logo to include something related to the name. My current logo has a sail. I have been thinking about incorporating a ship’s helm/wheel instead, as it fits better with the idea of the brand name itself. I do NOT want a house anywhere in the design. It needs to include the word “organizing”, but I t does not need to be a major feature, it can be smaller than ”Right the Ship”. My current marketing/website has a lot of teals and blues, my favorite colors. However, I am open to incorporating additional colors to make my brand unique. Blue logos in the organizing industry are very common due to the calming nature of the color. While I want people to feel calm and in control, I also want them to feel INSPIRED and EXCITED to start making a change their lives. An organized space gives your mind the freedom to focus on other things, to move on.
My website will change soon. When I first started my business, I thought it HAD to give people the sense of peace. I realized there’s much more to the business. “Peaceful and Simple/Simplicity” are overused in our industry. My site has many flaws, including way too many words! Feel free to look at it anyway, to get a sense of what I do: www.righttheshiporganizing.com. You can also check out my underused Facebook page at Right the Ship Organizing LLC.

Materials

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