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Entertainment & Sports
About Your Company
We are the only specialist and the leading e-tailer of bicycles tyres in France and Spain with a growing presence in Italy and Portugal . Our target audience are cyclist enthusiasts, especially mountain bikers. We are based in the French Alps, in the middle of the mountains.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Cycletyres - The eye of the tyre
Top 3 Things
1 / We want a 🤙coool🤙 logo that Mountain bikers would die to wear on their hats and t-shirts to look cool, not to look like they are selling washing powder
2/ To make pronunciation of our brand obvious to non English speakers, and to be more distinctive, we also want a logo wich is impersonated by a tiger or a tiger eye or in some other way associated with a 🐯
3 / The logo must make people think of nature, outdoor sports, performance, speed and fun 🚵
The main goal of this new logo and the new selling line ("the eye of the tyre") is to help the pronunciation and to increase memorability (for non-english speakers). It's also to enhance personality, distinctiveness and to target more mountain bikers.
It's important that you note the weakness of the current logo and selling line :
1 / No clue on brand pronunciation in the visual or selling line -> non English speakers don’t Today know how to pronounce it, and as a result don’t remember it
2 / The typo similar to a bike road wheel brand (fast forward), not the universe we are targeting
3 / Selling line too descriptive and dull, and needs to be translated in each langage
4 / Lack of personality
5 / Hard to read on a t-shirt or cap
Universe inspirations (target audiance : Mountain Bikers) :
https://www.maxxis.com/tires/bicycle/mountain https://www.continental-pneus.fr/velo https://www.santacruzbicycles.com/fr-FR https://www.yeticycles.com/ https://www.bikes.com/fr (rockymountain) https://www.100percent.com/pages/bike https://www.commencal-store.com/ https://fiveten.com/ https://www.scott-sports.com/fr/fr/sports/bike