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LET ME TELL YOU ABOUT US:

Our company's name is Pennington & Bailes (www.penningtonandbailes.com), and we are a relatively new higher end sportswear apparel company. We are most known for our very preppy collegiate embroidered Stadium Pants. We make very high quality men's, women's, and children's collegiate licensed embroidered sportswear. Our apparel is classic and preppy, and can be seen at big time college football games throughout the south, as well as at cocktail parties and on the golf course. We love to support our favorite teams without sacrificing style.

HERE IS WHAT WE NEED:

We need a mark to accompany our rectangular Pennington & Bailes logo. We do not need a new "Pennington & Bailes" logo, and we do not need a "P&B" mark/logo. We are looking to you for a mark that embodies who we are. We want something that will appeal to our customers. Most of our customers are Southern, preppy, and love tailgating at big time college football games. We don't want a mark that is exclusive to football. Also think country clubs and cocktail parties. In a sentence our ideal mark would say that: we are an apparel company which makes finely crafted classic sportswear.

OUR TARGET AUDIENCE IS:

Upper middle class to lower upper class, more conservative, and preppy. In college they tend to be in fraternities and sororities, out of college they are mostly business professionals and socialites. They always enjoy a good party, and never miss the big game.

WE LIKE THESE DESIGNS:

Brooks Brothers Golden fleece because the mark tells a story

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We're looking for something that represents who we are and what we make.

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