• Award$400
  • Entries103
  • Creatives38



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Creative Brief

Who are you?

1 Step SMSF is an innovative online service offering accountants and financial advisers serving the Self-Managed (DIY) Superannuation Fund market Australias first end-to-end SMSF processing, investing, transacting, reporting and management.

This means they can support their clients desires to run their own retirement investments via a platform which offers a complete capability from setting up the Fund through to managing the investments and transactions to year end, compliant reporting.

1 Step SMSF has been created by two companies who have partnered together. Their respective logos are attached.

What do you need?

1. A logo to be created out of the words that form the product name. Please play with the words that form the name lower case, upper case, combination of colour, size etc.

1 Step SMSF
1Step SMSF
1 step smsf

Important: The logo that we want designed will need to stand on its own but may be used in conjucntion with the respective brands promoting the product. So it will be important for the logo to work with both brands equally well.

The tag line is 'Super made simple'.

2. Style sheets for logo colours and font

Highly innovative.
The product is one of its kind in the market yet it also needs to be seen as professional, secure, dependable, trustworthy, efficient and easy-to-use.
The service is web-enabled.

Who Is Your Audience?

Financial planners
Financial services advisory staff
Trustees of Self Managed Super Funds
Financial Advisers


We Like These Examples

We like the idea of a logo created out of the name that can stand on its own. Please play with the words that form the name lower case, upper case, combination of colour, size, various spacing etc.

We Absolutely Must Have

The logo will need to work in

In colour
In black and white
When faxed
When scanned
Against a dark background
Against a white background

In a horizontal layout (must be workable when scaled to 70 pixels high
Vertical (stacked layout)

Please provide:

Full colour set of logos
Black and white set of logos
Grey scale set of logos

Horizontal and vertical/stackable layout
Against dark and against white background

File formats required
PSD layered files
SVG files
PNG files
JPG files
70px high
Width is not critical, prefer within 300px

Thank you for participating in this competition. We look forward to seeing your work and will provide feedback.



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