About Your Company
The target is teenage girls, ages 12-18. The company is called Yooou! It is a wellness/lifestyle platform used to strengthen girls emotionally, physically and mentally through curated, experiential content delivered to them through social media, local events (called Parties) and an after-school program. Examples of "content" are: benefits of epsom salt baths, and why eat kale for healthy skin and 3 breathing techiques to use before a pop quiz.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
feminine, energetic, trustworthy
We like using purple as the main color but we are open to suggestions
Do not look too young but want it to be fun and eye-catching
Considered a script font such as one friend "writing" another a note bc it feels familiar and trustworthy
We are trying 2 different lines with the logo. 1. "It's all about...Yooou!" and 2. Yooou! The whole experience. Not sure which we are using yet, but the logo needs to stand alone and with one of those lines.
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