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Background

Industry

Retail

About Your Company

Our software lets consumers design custom road cases that we manufacture and ship to them. Our customers need a custom road case solution, but big companies won't help them and they can't do it alone.

Execution

Logo Usage
  • Screen / Digital

  • Other

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Designer

Green

Logo Text

Road Case Designer

Top 3 Things

I don't really know what adjectives but our three selling points are:
Fully Customizable Cases
Easy to Use
Speedy Delivery
I'm really not sure how helpful that is, but if you can find a way for a logo to convey it, then kudos to you.

Additional Info

Our business manufactures custom cases for businesses, but we saw demand from consumers who wanted short runs of custom road cases.

We created a software tool that allows them to fully customize a road case that matches their exact needs that we can ship to them quickly.

We are looking for a logo that conveys professionalism. However, our customers are often shut out by bigger companies who don't have time for small orders, so positioning ourselves as the champion of the little guy would be great.

Our target industries include music, trade shows/exhibitions, audiovisual, sports, aerospace, and people who build road cases in their spare time.

Any of the sites that currently show up for the search "road case designer" would be our primary competition, such as casebuilder.com. This should get you a sense of the industry, but we very much want to separate ourselves from the pack without being "wacky."

It would be great if the logo would still be distinctive when monochromatic, as it may be printed on cases or in situations where multiple colors are not possible. I listed green as a possible color just because none of our competitors use it, but I'm far from married to it.

The attached photo is from the designer. The colors would be changed to match the logo (as would the logo).

Materials

Contract
Files
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