About Your Company
I need a logo designed for a wellness platform started by me to bring under one roof the three pillars of mindful living: Yoga, Ayurveda and Philosophy. It should have a graphic and typeface
What does Yoganama mean: Yoganama is a play on the Word YOGA as well as my first name NAMITA. NAMA also is a short form of Namaste (greeting in Hindi).
Typeface: YOGANAMA – I prefer strong professional fonts, not artsy, wavy kinds. Currently, I'm using Raleway.
Graphic: Anything that represents three, like a lotus with three petals or three leaves to symbolize my three priorities. Example:
YOGA – A yoga pose, Mandalas
AYURVEDA – Leaves, Sun or any aspect of nature
PHILOSOPHY – Enso, Monad, Sri Yantra, A compass (gives direction in life), etc.
Colour Palette: I like orange, yellow, pink and green. Blue as a representation of sky or water can also be used.
It will be nice if the logo:
- Represents inclusiveness, simplicity, humility, positivity.
- Represents nature in some way
- Is colourful and bright
- YOGANAMA should be prominent and visible in the logo
What could be avoidable
- An excessive focus on Yoga asanas
- Dark colours
- Gods/Religious references
Target audience: 24 to 45
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Health, Positivity, Wisdom
Please refer to the document attached.