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Background

Industry

Food & Beverage

About Your Company

Craft Distillery making small batch spiced rum

Execution

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Designer

Logo Text

Habana Joe Prohibition Handmade Spiced Rum

Top 3 Things

Prohibition, Craft, Rum runner (bootleg)

Vision

Simple design with small details. Looks like a 1920s rum runner bottle bought during prohibition. Bust image of "Habana Joe" wearing gangster hat.

Additional Info

Complete image folder: https://drive.google.com/open?id=1In8HzM...

The term "rum-running" most likely originated at the start of Prohibition in the United States (1920–1933), when ships from Bimini in the western Bahamas transported cheap Caribbean rum to Florida speakeasies.

By far the biggest Rum Row was in the New York/Philadelphia area off the New Jersey coast, where as many as 60 ships were seen at one time. One of the most notable New Jersey rum runners was Habana Joe, who could be seen at night running into remote areas in Raritan Bay with his flat-bottom skiff for running up on the beach, making his delivery, and speeding away.

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