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Business Info

Business Name

Copper Kettle Brewing Company

What is the exact name you would like in your logo?

Copper Kettle Brewing Company

Target Audience

What is your industry?

Craft micro brewing industry

Describe the target audience for your logo

Primarily 21-60 year old mostly males, but some females who enjoy good quality beer and appreciate the craft brewing industry, rather than the mass produced Budweisers of the world. We anticipate our loyal customers to be the middle aged male who comes to our brewery religiously and orders the same brew every time. Kind of like a "Cheers" atmosphere. Occupations will be from all over, but we anticipate with the cost of pint being anywhere from $3.00-$12.00 that we will have a lot of middle class to upper class workers, rather than someone who just wants to buy a cheap, inexpensive beer to solely get drunk. We do not anticipate serving beer to the Bud Light drinkers. Interests of our customers will be quality craft beer, brew festivals and the art of craft beer. Education will range as well. We will be within walking distance of several apartment complexes and residences with an average income of approximately $60,000-$100,000/year, providing customers anywhere from a young vibe of young professionals (20-30) to the middle aged family man, wanting to walk to his local brewery after dinner for a pint with friends.

What are the top 3 things you would like to communicate through your logo?

Simplicity, modern rustic, comfortable/local/family, mom and pop

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We would like text and image most likely. We would like to stay away from the generic mountain theme that everyone uses on logos that are in Denver. We might like a circular look to the text and perhaps a very simple drawing of the top of a brewing kettle in the middle. Maybe the text inside the kettle, almost as if it is coming over the top of the kettle. These are just ideas. We are open to not using a drawing of a kettle in the image at all. Maybe even a single strand of barley through the text. This could get generic and overused as well, UNLESS somebody drew this very creatively or maybe even an abstract drawing. Something we DON'T like in style (if you want to see contrast) is the Sierra Nevada logo. Go to their site and see just how generic and busy it is. Way too generic. We want hardy, simple, natural. That is kind of what we are going for.

With the Odell Brewing Company, we like the simple, clean look, but with a natural undertone. It has a organic look to it.

Another logo that we like is Great Divide. Simple, bold and identifiable. What we like with this one is that there IS not image, the text creates an image of mountains.

What colors do you want to see in your logo?

We would like some sort of copper toned color in the logo. Not orange, but copper. Could be even a yellowish tone. Earthy and warm tones. Something that people will know with the name of the company that it is copper colored. We would also like it to look decent IF we take the color out of the image and just go with a black and white or gray scale, that you dont lose the integrity of the logo. We don't plan to have a lot of color in the logo. One or two colors at most please.

What colors do you NOT want to see in your logo?

No pastels, oranges, reds, purples, pinks.

Where will your logo be used (print, website, etc.)?

Posters, banners for brewing festivals, t shirts, sweatshirts, pint glasses, coasters, and sticker signs for windows. Marketing materials, such as letterheads, envelopes, business cards, mailer coupons or one page flyers. We might have a sign that hangs from a large hook outside of the door, like an old English pub. Maybe even on the side of a cargo van for distributing to local restaurants. And, our website of course.

Do you have other info or links you want to share?

Our brewery is going to be small, seating approximately 50 people. A small tasting room, with a community feel that is cozy and comfortable. Couches everywhere and more of a coffee shop feel. People can walk back where the brewing equipment is and see the production line for the beer. We want people to feel like this is their second home and they truly know the owners and we know them as well. We are thinking we might have knotty pine floors, some rustic mountain themes...like stone on the bar or large canisters of barley in the corners of the room, sacks of grain on the floor, etc. We are hoping to have copper tops to our tables that are pounded and have a worn look. We will have a relaxed feel to the place.

I have included our website, so you have an idea as to what kind of beers we will be serving. Please do not assume that we are stuck to these colors or the logo on the front of the home page. We have not opened our door yet, so we are just doing the website ourselves right now, so we are in no way locked down to this web design, colors, logos, etc.




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