LET ME TELL YOU ABOUT US:
We have developed an analytical tool that our outside sales staff uses to demonstrate to customers that changing to our solutions will save them substantial money. We are currently having a web application built for this process. It is very mathematically oriented and focuses on proving lowest cost of ownership. Our customers are manufacturers or machine builders for manufacturers.
HERE IS WHAT WE NEED:
We need a logo to use on the new web based application for branding. We will also be using the logo on advertising pieces to promote this process to customers.
The logo should demonstrate visually:
OUR TARGET AUDIENCE IS:
Our customers are engineers, executives, and purchasing managers. They will work for industrial companies that manufacturer product or industrial companies that make machines for the manufacturers. We want them to view our product as being helpful, trustworthy, legit, useful, easy to decipher, accurate.... the web application will be very up to date technologically.
WE LIKE THESE DESIGNS:
We prefer primary, bright colors. Would like a clear and crisp font (nothing scrolly, computerized, or grunge).
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Do not want random circles or globes that do not mean anything.
The main logo should clearly show the acronym: CPR
We also need "customer profit reinforcement" included.
Though this is an analytical tool we do not want the logo to come across as stuffy (like a bank, insurance company, etc.)
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