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Tell us what you need

What is the exact name you would like in your logo?

Pioneer Sales

What is your industry?

Consulting and Professional Services

What are the top 3 things you would like to communicate through your logo?

1) Experienced (my father has 30+ years experience, quality service)
2) Trustworthy (company you can rely on)
3) Hip & Modern Feel (up-to-date feel that's congruent with the new brands coming out today)

What logo styles do you like (image + text, image only, text only, etc.)

Here's a few logos I like the look of. They all have some simplicity mixed with a creative concept which I like. I'm not stuck on a certain style but wanted to at least provide a few logos that I like the feel of.
http://www.wolda.org/showcase/logo/5635
http://www.wolda.org/showcase/logo/5443
http://www.wolda.org/showcase/logo/5487
http://www.wolda.org/showcase/logo/4982
http://www.wolda.org/showcase/logo/4976

Do you have any other info or links you want to share?

Pioneer sales is my fathers consulting business for natural food and beverages. He needs a new & improved look for today's world. He's always had the old-school looking covered wagon as his logo. My thoughts were to take a similar look that resembles or that will signify a covered wagon, and modernizing the feel of it. (Attached is an example of the look he's used in the past) He works/consults with the upcoming companies in the health food sector (helping them get sales and distribution), so his brand needs to resemble that he's up to speed with today's branding word.

We're open to creativity and new concepts.

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