• Award$500
  • Entries230
  • Creatives56



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Creative Brief

Who are you?

CountryProfiler is a global company that produces print and online publications which promote various countries for business, investment and tourism. In addition, our publications serve as guides for companies and individuals looking to do business with specific countries around the world.

What do you need?

CountryProfiler needs a new logo for use on it's own (website, business cards, stationary etc)and the logo in conjunction with our publication titles for the front cover of each magazine.

It must be noted that our company name is CountryProfiler with no space between Country and Profiler. The saying connecting thought and ideas worldwide is currently featured beside our logo on company collateral.

Please keep in mind that the CountryProfiler logo will need to be combined with a number of publication titles and placed on a range of unique magazine covers each magazine cover will feature our logo and magazine title (as a single file), the country name (focal point), a full page photograph of the country plus cover text. We have a range of magazine titles CountryProfiler Magazine (120 page publication that covers all aspect of a countrys economy and business operating environment), CountryProfiler Executive Briefing (20 page business overview about the country essentially a condensed version of CountryProfiler Magazine), CountryProfiler Finance (Industry Guide to the countrys financial sector), CountryProfiler eGaming (Industry Guide to the countrys eGaming sector), CountryProfiler Destination (20 page introduction to the country as a travel destination).

Each of the logo + publication titles should follow the same format and it should be easy to add new publication titles as we develop new concepts. Since each publication title has a number of countries, and it is likely that we will publish several titles for each country (e.g. CountryProfiler Magazine Malta, CountryProfiler Executive Briefing Malta, CountryProfiler Finance Malta, CountryProfiler eGaming Malta and CountryProfiler Destination Malta) there should be a unique design element (e.g. unique font colour or unique background colour) in order to differentiate each publication title.

Please design the following logo and logo + title combinations.

1. Standalone Logo: CountryProfiler
2. Logo with publication title (Example: BBC World News, BBC Sport or Google News, Google Images etc).
a. CountryProfiler Magazine
b. CountryProfiler Executive Briefing
c. CountryProfiler Finance
d. CountryProfiler eGaming
e. CountryProfiler Destination

Who Is Your Audience?

Key Decision makers (CEOs, COOs, CFOs) of the top companies internationally who are seeking information regarding doing business in/with/through specific countries or regions. These individuals refer to our publications as a source covering topics ranging from inward investment, taxation, government structure, economy, key sectors (banking & finance, technology & communications, tourism, construction, real estate, agriculture etc) in various countries. They are high-level business executives and high net-worth individuals.


We Like These Examples

Our logo is currently black, blue and white. We favour blue and green but we are open to completely new and different. We would like to stay away from reds and oranges.

We Absolutely Must Have

The logo and logo/publication title combinations must convey the following:

1 Global source of trusted country information for business decision makers
2 Informative and professional but definitely not boring
3 Modern and leading edge



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