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LET ME TELL YOU ABOUT US:
I am starting to offer non-surgical facial cosmetic / aesthetic treatments which will include muscle relaxing injections (Botox), dermal filler injections (for lines and wrinkles) other simple treatments to help combat the effects of sun damage and aging. It is important to emphasise that I will not be offering cosmetic surgery. I will be treating clients in smart beauty salons.
HERE IS WHAT WE NEED:
To incorporate the above text and probably some graphics or an image.
Simple, bold, professional logo with a theme of elegance and beauty. Nothing too fussy or flowery. It needs to inspire confidence.
The logo is to be used on business cards, fliers, stationary and a website. All of which I will soon be needing to purchase.
OUR TARGET AUDIENCE IS:
Affluent ladies aged 30 to 60. Clients may be new to the cosmetic / aesthetic medical world and may be intimidated by too much of a medical / surgical slant. However, it may be good to have some acknowledgement my medical training as this should reassure patients (some cosmetic treatments are provided by practitioners with little training or qualifications). There is also a small but growing market in the male population (so I dont want the logo to make men feel excluded).
Clients will come from word of mouth recommendations and some will be referred from salon beauty therapists and fellow general practitioners.
WE LIKE THESE DESIGNS:
I like the earthy colours (such as the Farrow and Ball paint range) and I feel that pale blues and greens can imply cleanliness but I am totally open to colour suggestions.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I am keen to avoid incorporating a needle and syringe in the logo some clients may find that intimidating.
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