LET ME TELL YOU ABOUT US:
Finlay Management is a multifamily apartment property management company. It manages its own communities as well as those of others throughout the country - especially TX and FL. This is just one of several Finlay real estate related companies. The Finlay companies were established in 1980 and have been owned and operated by Mr. Finlay since that time. The company prides itself on its technical capabilities and resources. Properties include all types of multifamily from senior housing to award winning historic rehabs.
HERE IS WHAT WE NEED:
logo that will be used on business cards, letterhead and collateral material. 2+ color OK, but must also print in B/W. Must also be suitable for printing in-house on personal pc's.
OUR TARGET AUDIENCE IS:
Apartment owners, investors, bankers, commercial real estate brokers, other professionals.
Must exude professionalism, instill confidence. Prefer a modern, "High tech" - but corporate look. Avoid "cutesy" & "frou frou." Prefer simple, uncluttered.
Must imply a sophisticated, technologically savy, modern company.
WE LIKE THESE DESIGNS:
Historically have used dark navy blue (avoid light blue)
Prefer caps, but beware the spacing issue between the "L" & "A." Will consider any font or style.(except "frou frou" - unless it is a simple monogram.)
Emphasis should be on "FINLAY."
Can consist simply of type.
Previous typefaces have been Garamond small caps and Felix Titling. Really like/appreciate a sophisticated use of font.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Prefer a logo that has some relevance - not just a logo for the sake of a logo. (That's probably why we have always used just the name, experimenting with typefaces.)
Would be happy with just a sophisticated use of font.
Logo must imply(per owner) "excitement, high tech skills, modern approach." (which, of course is completely different that we have historically used.)
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