• Award$250
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Business Info

Business Name

DeHaven Fitzgerald

What do you do?

Information technology consulting. Main focus is helping large companies adapt new technologies

What is the exact name you would like in your logo?

DeHaven Fitzgerald

Target Audience

What is your industry?

Business consulting with a technology slant

Describe the target audience for your logo

Medium to large size corporations in any industry that consumes IT consulting.

What are the top 3 things you would like to communicate through your logo?

Loads of experience
Professional but casual implying a bridge between old business and new technology
Dependable and business friendly
Dynamic logo - pretend that this company is like a Google or Microsoft.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image and text are what I'm thinking of but I'm open to creativity. The effect I want to get out of the logo is that DeHaven Fitzgerald is dependable and suitable to large corporations. Dependable, but with an eye to the future

What colors do you want to see in your logo?

I love blue and my current logo has a blue element. I'm open to any color if it conveys what's listed above. Imagine the logo on a glass pane. It should stand out regardless of color palate.

What colors do you NOT want to see in your logo?

Don't like yellow and green but don't rule it out if you have a great idea.

Where will your logo be used (print, website, etc.)?

Website, print, business cards (clear plastic or something else unique)

Do you have other info or links you want to share?

I've attached my current logo. I like the minimalism of it but would like something more expressive. IMPORTANT: the name of my company is "DeHaven Fitzgerald, Inc." Please note the capitalization of the "H" in "DeHaven".

Don't be afraid to make the logo "pop". I want it to be professional, but I'm also OK with a bit of whimsical tossed in. I don't know how to express this any other way than to describe a few moods that the logo might project. I also have the web domain "defitz.com" which shortens the web address from dehavenfitzgerald.com which I also own. I also use the shorthand "DF" so that could be incorporated in the logo as well.

Moods:

Professional first and foremost: my clients are large corporations
I love the entire blue palate. I'm also a fan of pastel and faded colors but do not want to limit it to that.
I want your creativity. If you come up with something in green and yellow (colors I indicated not liking) that you think "pops" and conveys my message as defined hear, I'll certainly give it as open a mind as I can.

One other point: I don't want it to be too elaborate. When my company becomes famous I want the logo to stand out when it's shown on the leaderboard at the masters.

Thank you for your help. Just don't forget to capitalize the H in "DeHaven".

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