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Creative Brief
Who are you?
Sphere & Cylinder LLC is a startup smartphone application development company. We expect to release our first application for Apple iOS devices (iPhone, iPad, iPod Touch) in August. That application is a tile-rearrangement puzzle game. Future applications might be in any category, particularly education, business, and reference. We are not expecting to be primarily in games.
What do you need?
We need an infinitely resizable logo and specific versions of that logo as:
-menu icons for iPhone 3G/3GS, iPhone 4, iPad, iPod Touch
-a full screen (splash) rendering for the same devices
Who Is Your Audience?
Our audience is dedicated users of iOS devices who download and experiment with new applications frequently, often searching for them on the iTunes store, not simply picking from the displayed lists of best sellers and recommendations.
Our first application is a multi-level game that can be enjoyed by pre-school children all the way to adult. Future applications will probably have a more narrow audience, even businesses, but this can't be predicted.
Requirements
We Like These Examples
iPhone apps: wfaa.com, archer's mark, antidote, al Jazeera, idraft, ibooks, you tube, brushes, convert, blocked
We Absolutely Must Have
-Compliance with Apple HIG, http://tinyurl.com/28gge2e
-Usable worldwide
-An icon that people will like to have on their phone, look at often and consider it one of their favorites
Materials
Contract
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