LET ME TELL YOU ABOUT US:
Were Formzoo a small start-up Industrial Design/ Product Design consultancy. We help people take their new or existing products from idea to reality. We help people conceptualize, design, engineer, prototype and manufacture their product. Our name captures the company we are: Form represents or professional, corporate side. We produce aesthetically pleasing shapes and forms that appeal to a consumer and assist a product to sell. We do this quickly and professionally. Zoo represents our quirky, funky side for fresh off the wall ideas. A little bit of attitude and caged craziness to keep things fresh, exciting and innovative.
HERE IS WHAT WE NEED:
We need a corporate identity. We would like the identity to consist of a Logo (text) and Icon (shape, symbol, picture of some kind). Together they will become our identity. The Logo will always appear with the Icon, however eventually when we are recognized the Icon may appear by itself in situations where there is not enough room to include the Logo as well.
The corporate identity will appear on a website, business cards, marketing brochure, stationary, cars, advertising print media and maybe on clothes.
We would like corporate identity to be clean, crisp and modern. It should be a mix of corporate (Form) and funky/ quirky (Zoo).
Optional: A tag line underneith the Logo outlining/ suggesting what we do.
OUR TARGET AUDIENCE IS:
Our prime target audience is 35-50 year old predominantly male MDs and CEOs running medium to larger corporate companies selling consumer products. Our secondary target is 20 35 year old directors of start-up companies, who are young, fashionable and up and coming.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our corporate identity doesnt absolutely have to have anything specific we are open to all ideas. However we like the idea of the Logo being grey when on a white background or white when on a black/ grey background with the Icon bringing the colour to the identity. We like the idea of bright green being our highlight colour. Our suggested palette is white, grey, black and bright green. This is not compulsory we are open to all ideas!
Please do not include any obvious animal references. The Zoo in our name represents our cage craziness and our desire keep things fresh, exciting and innovative. We do not want an Elephant or any other animal as our complete/ entire Icon. No standard fonts or clip art.
We're excited and really looking forward to seeing what you come up with!
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