About Your Company
Cora Home, https://corahome.com, targets B2B furnishings vendors/manufacturers and interior design firms. These individuals have a strong sense of style and design, but also love a good laugh and a glass of champagne. This audience is constantly seeing logos that are overly dry and too posh. They love us at Cora Home because we bring some fun into their lives, along with the knowledge that we're sophisticated in our business.
Screen / Digital
Preferred Logo Style
Colors to Explore
cora home, Cora Home or CORA HOME. Currently, the logo is simply Cora. We wish to update the logo so it includes the word home. Interchangeably, we may change out home for other words like: partner, designer, ambassador, etc.
Top 3 Things
Duality of playfulness (of design) and sophistication.
Currently, the Cora logo (attached) is quite round. We'd like to update the logo with a bit more sophistication so it's less rounded. The attached examples from Burberry, Zara, AirBNB and Bravo all speak to this slight change to a look more simplified, sophisticate and emboldened. We'd like to see what you can do to do the same for our logo.
Cora's new logo must keep in mind the equal duality of our brand: both playful and sophisticated. The logo should be presented in #283443. We will use the logo in several different colors, as shown in our current style guide, attached.
Thank you and we look forward to your submission.