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Tell us what you need

What is the exact name you would like in your logo?

CORA

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

Stylish
Knowledgable
Confident

What logo styles do you like (image + text, image only, text only, etc.)

- Clean and Flat
- Please strongly focus on typography / font choice
- Open about color. Although this is a tech startup, I could see the logo incorporating rich colors.
- No brandmark is necessary, unless you really think it makes the design stronger. Logotype alone is absolutely fine.
- Completely open to typography styles: script, bold, light, custom lettering, serif, sans-serif very open to smart interpretations
- Open to both stacked or horizontal arrangements
- Please stay away from bubble font/3D. Materials design-esque is great, but not old school drop shadows. Thank you ;)
- No tagline at this time
- Usage: Web and Print

Do you have any other info or links you want to share?

CORA: An ecommerce platform that makes it easy to envision and design your own space, easily complimenting the users furniture shopping process.

Products:
Curated furniture and decor products in a transitional style, including seating, tables, rugs, art, accessories, lighting, chests, dressers, beds, dining furniture and upholstered furniture. Average purchase will approximate $300-400.

Long-Term Business Goals:
Become the best known destination and tool for furniture and decor shopping.

Main Competitors:
Wayfair.com, Hayneedle.com, One Kings Lane, Furniture.com, ShopLadder

How am I different from my competitors?
CORA is both an ecommerce destination and research tool, combining the effects of augmented reality, gorgeous content, Pinterest-like boards, swatch ordering and research tools to make shopping a breeze.

Age range of customer base:
30-45 years old

Logo should express:
The authority for curated transitional style furniture and decor.

Logo Goals:
To differentiate my company compared to existing ecommerce furniture companies.

Adjectives for logo:
authoritarian, stylish, inviting

Logo objective:
To crave a more stylish and well-designed life.

Materials

Contract
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