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Business Info

Business Name

I Love Kid Deals.

What do you do?

We are a site that promotes deals to families with young children.

What is the exact name you would like in your logo?

I Love Kid Deals

Target Audience

What is your industry?

Marketing and promotion of consumer deals for families and kids.

Describe the target audience for your logo

Parents 25-45 yrs old who have young children. They are social, connected and active in social media.

What 3 things would you like to communicate to your audience through your logo?

1. we're cool and hip, stylish
2. we're smart,
3. we're a friendly, approachable company

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We'd be glad to receive a variety of options from each designer and will offer detailed feedback.

We've always admired this logo: http://www.davidairey.com/miskeeto/, for it's clever incorporation of the icon in the text.

What colors do you want to see in your logo?

Vibrant feel-good colours. We are a consumer-facing company so we need to be seen as engaging. Turquoise, fuchsia, tangerine all appeal to us as does the classic black/white with an accent colour. There is nothing we won't consider and certainly as the designs come in a favourite scheme will become apparent.

What colors do you NOT want to see in your logo?

No pastels.

What adjectives should best describe your logo?

clever (smart), fun, approachable

Where will your logo be used (print, website, etc.)?

web, banners, and some print.

Do you have additional info or links you want to share?

We know that the word "love" conjures up images of hearts...here's a chance to be creative and think outside the box of typical "I 'heart' Kid Deals". While we like hearts as much as the next guy, let's see it taken to the next level.

Playing with fonts styles, spacing, and tone on tone excites us....we look forward to your submissions and interacting with you every step of the way!

We'll need vector EPS and JPEG formats.

We DO NOT want to see:
- pastel colours
- clip art
- overly cartoony submissions

Materials

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