Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
Education and Universities
What are the top 3 things you would like to communicate through your logo?
1. Shark needs to be cool like Joe Camel. Muscular build (but not bulging muscles). Cool look on his face - not aggressive like a typical shark, but cool.
2. Needs to appeal to kids age 5 to 13. Know that younger kids look up to older kids, so it should appeal to the 10-13 year old more than the 5 year old.
3. This is for education purposes and a highly academic program - I want the shark to make reading look cool but classy and sophisticated. Shark may have some human qualities like lounging in a chair or wearing clothes, but not required.
What logo styles do you like (image + text, image only, text only, etc.)
Do you have any other info or links you want to share?
There are negative connotations to "shark" that I want to avoid. I do not want him to look aggressive, and I don't want him to look shady (like a loan shark or a pool shark). Joe Camel looks a little shady (especially with the cigarette), but generally, he is "cool".
Again, our product has incredibly high academic standards - and I need to protect that brand identity. I need the shark to be cool, yet fit into our brand.
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